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Feb. 14, 2006 - Kenna Group’s Stephen Shaw to co-present BASF Canada case study at Direct Marketing to Business Conference April 19-21

BASF Canada has won industry accolades for its innvovative "FarmStars" program designed to enhance the experience of its high value customers. The program's history and success will be shared at this year's DMA DMB conference being held in Orlando, Florida.

Sep. 22, 2005 - Marketing Services Industry Veterans Purchase Kenna Group

Kenna Group today announced its acquisition by three marketing services industry veterans: Glenn Chilton, founding partner of Go Direct Marketing, Paul Quigley, President and CEO of iWorks and Tony Chapman, President and CEO of Capital C. The partners plan to leverage the marketing services and technology capabilities of Kenna Group to create leading marketing automation solutions and services for clients.
“The rules of marketing are changing faster than many organizations can respond”, says Chilton, CEO of Kenna Group. “In an increasingly transparent, ‘real-time, right-time’ world, marketers must understand and respond to the specific needs of every customer on their terms. We will provide our clients with thought leadership and end-to-end solutions in strategy, technology and content to enable companies to empower their customers and optimize their investments in marketing, sales and service.”