Perspectives
Share our knowledge.
As a leader in the field of relationship marketing, Kenna Group employs some of the sharpest minds in the industry. Perspective articles are one of many ways we communicate our breadth of knowledge and experience. We're sure you'll find them interesting, informative, and useful in your day-to-day activities.
Perspectives Directory
APIM Model Overview
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Plan
Interact
Measure
Technology
Perspectives Features
Ad Infinitum
Online advertising is making a comeback, revived by dollars diverted from mass media. But if the Web is to finally work as a persuasion tool, marketers must be willing to give up mass reach for the right niche
Star Power: the Rebirth of the Customer Data Warehouse
Shaking off a legacy of underachievement, the data warehouse is about to become marketing’s most important asset
What Really Matters
The edge supposedly goes to those companies focused on delivering a superior customer experience. Yet few companies have truly figured out how to translate their brand promises into reality.
