News content and Perspectives articles on the transformation of marketing http://www.thekennagroup.com Copyright 2005 The Kenna Group LP. All Rights Reserved. en-US Companies often brag that pleasing customers is their top priority - so why is it so hard for them to keep their promises? By not putting anyone in charge of the customer experience, companies are merely paying lip service to relationship management. http://www.thekennagroup.com/thekennagroup/features.nsf/WebPerspective/PER-SSHW-6JGTN7?OpenDocument Fri, 25 Nov 2005 17:00:00 GMT Perspectives The search is on for a meaningful measurement system - one that conclusively establishes the value of marketing. Yet no one has truly cracked the code on ROMI. Is there a practical way to correlate marketing spending with financial results? Or will it always remain a quixotic goal? http://www.thekennagroup.com/thekennagroup/features.nsf/WebPerspective/PER-SSHW-6JGS33?OpenDocument Fri, 25 Nov 2005 17:00:00 GMT Perspectives For a new trend to pass the "tipping point", it needs to spread virally through a social network. Marketers are keen to find ways of sparking buzz about their brands. But do they run the risk of igniting a consumer backlash? http://www.thekennagroup.com/thekennagroup/features.nsf/WebPerspective/PER-SSHW-6JGSJU?OpenDocument Fri, 25 Nov 2005 17:00:00 GMT Perspectives More than any other brand, Nike understands the value of engaging its customers in new and innovative ways. A key element of that strategy is to offer a compelling Web experience that communicates its commitment to athletes. http://www.thekennagroup.com/thekennagroup/features.nsf/WebPerspective/PER-ALEE-6H6QVQ?OpenDocument Fri, 14 Oct 2005 20:00:00 GMT Perspectives Kenna Group today announced its acquisition by three marketing services industry veterans: Glenn Chilton, founding partner of Go Direct Marketing, Paul Quigley, President and CEO of iWorks and Tony Chapman, President and CEO of Capital C. http://www.thekennagroup.com/thekennagroup/Events.nsf/WebNewsArticles/NE-ALEE-6GGM3U?OpenDocument Thu, 22 Sep 2005 15:10:00 GMT Newsroom